MESC 2014: Reviewing the track ‘Addictive’


In 2014, the Public Broadcasting Services, responsible for Malta’s participation in the Eurovision Song Contest decided to conduct a national final with just twenty (20) entries, rather than the typical twenty-four (24) which many had become accustomed to in recent years. Promotion is always vital, and has sent each entry to a professional panel of individuals in the music industry, who have in turn passed on their comments. This year, we have asked the likes of John Scott from the United States, Martin Isherwood from the United Kingdom, Sharon Vaughn from the United States but based in Sweden, Stano Simor from the Czech Republic and Greig Watts from the United Kingdom to do the honours. Kicking off the feature is none other than Addictive, written by Ylva and Linda Persson with vocals provided by Romina Mamo.

Romina Mamo, has taken to the stage of the Malta Eurovision Song Contest on three (3) previous occasions, making her debut eleven (11) years ago in 2003 with Here Today Gone Tomorrow composed by Dominic Galea to the lyrics of Joe Friggieri before re-emerging in 2005 as part of a trio in a performance of We Can Do Better written by Carm Fenech and most recently with DNA composed by Michael Johannes Tanczos to the lyrics of Gerard James Borg back in 2012. Her experience in the local music scene knows no boundaries having successfully participated in the Konkors Kanzunetta Indipendenza, and the Malta International Hit Song Contest. It is worth pointing out that Romina also released her debut album Eyes on Me back in 2011 featuring several local and foreign collaborations.

Ylva and Linda Persson, Swedish songwriters who had tried to enter the Melodifestivalen selection through the wildcard selection a couple of years back, but have found refuge in writing songs for foreign artists. They have managed to get into the national finals of Ukraine, where they reached fifth place with the track Love Makes You Beautiful performed by Nataliya, and also Belarus, where they will be going for gold with the song You Will Be Here, sung by Janet. This will be their debut in the Malta Eurovision Song Contest, but they will certainly not be in awe of the spectacle considering that they are becoming somewhat accustomed to frolicking around Europe presenting their songs. Addictive is one of two entries in this years’ Malta Eurovision Song Contest which features a team of completely foreign songwriters.

The Critics Speak Out

Rating: 59%

John Scott: The song is not very strong. She sings well, but the hook is not very memorable. The vocals get a bit lost in the mix.

Martin Isherwood: Nice voice – although sounds slightly more cabaret rather than pop. I’m so predictive’? Ok I suppose to get the rhyme with addictive, but at the expense of the sense. Good switch to the chorus. Reminiscent of Adele ‘Rolling in the deep’ and Robyn ‘Hang with me’. Could do well. Nice production – cool drums.

Sharon Vaughn: Over-used theme… and the wo-oh’s in the song don’t make it current.

Stano Simor: Nice pop song. The chorus is catchy and the production is also good. Romina looks like a fish in water on stage, making me think that this is not her kind of song. The track should have a lower transposition and maybe in the future she can try a ballad.

Greig Watts: This one I think has a strong chorus, and is quite predictable but that can be good sometimes, it has the secondary hook I long for, something extra to add to the chorus, and make you want to sing back. For me the songs weakness is the lyrics, they are not bad at all, just again want it to be slightly more edgy and less predictable, but good song and not all of Europe will be listening to lyrics as intently as me.

Source: Public Broadcasting Services,


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