In 2014, the Public Broadcasting Services, responsible for Malta’s participation in the Eurovision Song Contest decided to conduct a national final with just twenty (20) entries, rather than the typical twenty-four (24) which many had become accustomed to in recent years. Promotion is always vital, and escflashmalta.com has sent each entry to a professional panel of individuals in the music industry, who have in turn passed on their comments. This year, we have asked the likes of John Scott from the United States, Martin Isherwood from the United Kingdom, Sharon Vaughn from the United States but based in Sweden, Stano Simor from the Czech Republic and Greig Watts from the United Kingdom to do the honours. Today’s review is centred on Lovetricity, composed by Magnus Kaxe to the lyrics of Gerard James Borg with vocals provided by Christabelle.
Christabelle, a female vocalist who decided to focus on releasing material onto radio, rather than competitions, going onto release six (6) singles; I Wanna Know, Flame, Naturally, Everytime I Bleed, Everything About You, Say and Fall For You, all of which made it into the top ten on 89.7 Bay. At the Bay Music Awards, organised by the aforementioned radio station, Christabelle has been successful on seven (7) occasions, going onto win the Best Solo Artist four (4) times (2008-2009, 2011-2012), the Viewers Choice Award in 2008 and the Best Song Award in 2009, respectively. Apart from working on a series of singles, Christabelle has been given several opportunities pertaining to her talent, having been the opening act for Laura Pausini and also got chosen to perform with Gigi D’Alessio during his nationwide tour back in 2009.
Magnus Kaxe and Gerard James Borg, the individuals behind this song in particular have managed to build a respectable discography between them, having successfully worked with Dorothy Bezzina, Richard Edwards and Klinsmann on their most recent submissions for the Malta Eurovision Song Contest including; Autobiography, Starting from the End, Fall Like Rome and The Remedy. Magnus Kaxe from Sweden, has incredible experience in the field, having successfully collaborated with the likes of Celine Dion and Clay Aiken, a former winner of the Eurovision Song Contest and American Idol runner-up. In the meantime, Gerard James Borg, is the most successful lyricist in Malta, having songs selected to represent the country on five (5) occasions, and making national finals in France, Romania, Iceland, Norway, Spain and Belgium. Together they are becoming a formidable team, and their approach this time round is a tad different as they have submitted a dance song.
The Critics Speak Out
John Scott: The production is more modern than most of the dance songs. And the post-chorus part is nice. But I think the hook is not strong enough in the end for the song to stand out.
Martin Isherwood: Nice voice if a little processed. Can’t really make out the lyrics though. Chorus strong melodically but I’m clueless as to where ‘lovetricity’ fits in or what it is, but it sounds painful! Throws in a few dance tricks, but never really sounds authentically club like.
Sharon Vaughn: Hate the name, gimmick, gimmick, gimmick. She struggled but couldn’t make anything of this over-used approach.
Stano Simor: Surely one of the best productions of the year. This is a pop dance song, which is somewhat up-tempo and has melodic choruses. It works well! Christabelle has a very good attitude in front of the camera and the tracks fits her like a globe. I will keep my fingers cross that this gets through to the Saturday show.
Greig Watts: A good song! It builds nicely throughout and the chorus hits you well in the track, for me the first part of the chorus melody is good but what hits me most is the secondary hook with the La Lovetricity that is definitely the memorable bit. I thought Second chorus was too long and therefore was waiting for this part to come in, but I expect this is due to the 3 minutes rule, so the writers/producers needed to decide whether to have a short chorus and mid section (bridge) or just a long chorus. They opted for the long chorus here; I personally would have done the same but brought the la lovetricity hook in earlier.