Whilst the focus of the local music industry and most of the continent is on the upcoming edition of the Malta Eurovision Song Contest, it is worth pointing out that this years’ edition of the Malta Music Awards are set to take place on Sunday 9th February at the Malta Fairs and Conventions Centre in Ta’ Qali. Therefore, escflashmalta.com got in touch with Noel Magri, from Mega Music Management to oversee the preparations whilst having a look at former editions of the prestigious event.
On the 20th October 1995, Mega Music Management organised the first edition of the Malta Music Awards, a different time in the local music scene with the participation in the Eurovision Song Contest considered to be the elite point a vocalist or a songwriter could reach at the time. Looking back, why did you feel that such recognition had to be given, and was it too late a start?
At that time, efforts were being made by local singers and musicians to improve their standard and although many countries were honouring their artists for their achievements, there was nothing similar in Malta, and I thought of creating an Awards show giving due recognition to artists for their work throughout the past year, and to motivate them to better their standards. The first edition was a huge success and all artists and those involved in the music scene wanted this kind of event be held yearly.
It is fair to say that the professional jury behind the choices made at the Malta Music Awards have been rather on the money in their choices for the Best Newcomer with recipients including; Olivia Lewis, Glen Vella, Miriam Christine, Hooligan, Red Electrick and Mikaela amongst others. How rewarding is it to see that artists who are bestowed this prestigious honour succeeding in their career?
Our intention has and will always be, to award the best talent at the time, and to help them succeed in their musical career. It is rewarding to see artists who have won awards, being successful over the years, and that the MMA’s has given them that much needed confidence to move forward and improve their all round performance.
In 2013 and 2014, the Public Broadcasting Services decided to conduct an experiment, and hold the Malta Music Weekender, which basically features a weekend of local talent, kicking off with the Malta Eurovision Song Contest and then following it up with the Malta Music Awards. This experiment has been seen to be extremely positive and has generated interest amongst both local and international audiences alike. What was your initial idea to such a proposal and will you be implementing any changes this time round?
From the very first edition, my aim was to help better the standards of local music in general, and to help artists succeed in the International scene. Having a sound backing is important to hold such a professional show, and the idea of holding the PBS Music Weekender has been very successful. Holding two major local events in one weekend has helped to attract more attention from the Maltese general public, and give the local artists a major platform to showcase their talent.
Cliff Richard, Blue, Peter Andre, Robin Gibb and Bob Sinclar have all been invited to Malta on behalf of Mega Music Management, making the Island a better attraction in the entertainment scene. It has become somewhat at the best interest of everyone to denote the best possible attractions that such events can promise. Should the public be expecting any foreign special guests during this years’ edition of the Malta Music Awards, possibly even performing at the Malta Eurovision Song Contest?
There will be foreign guest singers performing during the Eurovision Festival, coming from the Eurovision background, however this year’s edition of the MMA’s will see a very strong local line-up with 14 top performing acts, plus an after show concert by Xirka Rock which is expected to blow the roof down. Certainly, not to be missed.
Gaia Cauchi, winner of the 2013 edition of the Junior Eurovision Song Contest was selected by the Public Broadcasting Services to represent Malta following her International Achievement Award at the Malta Music Awards last year. Would you go as far as to predicting the artist who might be doing the same honour for the country in a couple of months time and how proud as a company were you to be recognised in such a manner?
Last year, we recognised Gaia’s talent and we honoured her for her achievements. PBS decision to select Gaia reaped benefits and I would go as far as proposing the same method be used to select our Eurovision representative in the coming years. We are honoured to have exposed such young talent who achieved such a huge success. There are various young promising singers who, if they are well looked after, can achieve success Internationally.
The Rifffs, Airport Impressions, Red Electrick, The Crowns, Norbert, Plan Zero, Andi, Sophie, The New Victorians, Ira Losco, Gaia and Winter Moods are all being given the opportunity to perform during this years’ edition of the Malta Music Awards. What should the public be expecting from these acts, and will there be any special surprises, maybe which you could reveal?
All the major artists will be performing their songs for the first time in public, and obviously having such a majestic set-up and stage, we will be looking forward to their performances. It is worth mentioning the new talent who will be exposed in this show and who I’m sure, will go down very well with the crowd. People hear their music on Radio stations, but probably are not aware that these are Maltese!
Would you like to say anything to our readers at escflashmalta.com?
The MMA’s have always been very well attended by the public, and my appeal is to keep on supporting this show which is promoting local music and motivating artists to improve their product. Ticket prices are only Eur 10.
Source: Official Page on Facebook