Context is important for any term in the dictionary to be used and it is to be noted that success is one of those terms which are used somewhat inexplicably in the Maltese Islands but then again, one artist who is merited with the use is surely none other than Ira Losco who has worked her way up from being the girl next door who represented the country at the Eurovision Song Contest way back in 2002 with the track 7th Wonder to the pop/rock chic who takes your breath away at just a glance. Nevertheless, the fact remains that in the past couple of years, Ira has had somewhat of a break from music settling into a normal life noting that she had been working in the industry since she was a teenager and needed a little bit of a break. Following a number of performances a couple of years back including on foreign shores in Italy, she took the hiatus but she promised that she would be back with a fresh sound to take the scene by surprise and that is indeed what she is currently carrying out.
Ira Losco is a stunning woman who graces the covers of local magazines and also billboards promoting some of the most noteworthy companies in the country but it is her latest single What I'd Give which is currently stealing the show with the track being a huge hit in Malta noting that it is currently the second most played local track on Bay Radio only to be beaten by Destination Nowhere featuring the musical styling of JJoy and Maria Nayler but then again, it has also led the local iTunes chart in recent days therefore making it the most sold local track at the moment. The promotional video which has now racked up more than 15,000 hits in total sees Ira in a variety of different characters, somewhat playing homage to one of the most popular drama series in Malta, that being Min Imissu which was also created by Take2Productions who took care of the video. Ira Losco is looking to release her follow up material in just a couple of months time and we have to let you in on the fact that escflashmalta.com will be keeping you posted all the way through including some exclusive content therefore, make sure to stay tuned.
Source: Ira Losco Official Website
Throughout time, there have been a number of individuals within various sectors of the arts to have been dubbed as some of the best that the country has seen in terms of talent and one of these people is surely none other than the astonishing Ira Losco who first burst out onto the scene by making it to the finals of the Malta Song for Europe competition back in 2000 with the song Shine which despite being very much written for that year specifically noting that the millennium had been the time when pop finally caught a respectable moment. The track managed to reach sixth place in total finishing behind the likes of Claudette Pace, and Fabrizio Faniello who had been known for their previous attempts in the competition. Nevertheless, it was the beginning of stardom for Ira noting that her appearances at events and even on television were being recorded to be going up as the months went by and thus a brand new popular figure was born.
Heading into the competition in 2001 was going to be quite interesting because she was being dubbed as one to watch out and then she made it through with a total of four songs which were all placed according to what the juries made out of them during the evening. She finished as the first runner-up with the song Spellbound just behind Fabrizio Faniello but then again, her next entry entitled Don't Give Up was not far behind in fourth place. Her other two songs, one being Deep Inside My Heart and the other known as We'll Ride the Wind finished in ninth and eleventh place respectively making it quite the coup actually. Later on in 2001, she would go onto win the Konkors Kanzunetta Indipendenza with the song Fejn Staħbejtli (Where Did You Hide) and then somewhat set her up for the success that she would have to endure in 2002 managing to finally triumph at the Malta Song for Europe competition with the song 7th Wonder composed by Philip Vella and penned by Gerard James Borg.
She went to the Eurovision Song Contest and despite not placing well in both the betting odds and the polls before hand, she impressed on the night to finish in an extremely close second place behind Latvia whose entry I Wanna by Marie N never proved popular and ultimately was not even a hit in any country, not even Latvia. Ira started working with Jagged House and Howard Keith in the months after the competition and she went on from being the sweet pop princess to a pop/rock chic. She has released four studio albums thus far and the last three have been quite intriguing noting that alongside the musical stylings of manager/producer Howard Keith, she has created flawless music for the masses ultimately making her one of the most notable names in the industry. She has most recently released a brand new track entitled What I'd Give which is somewhat influenced by reggae actually. It is her first single off her new album and following two weeks on the 89.7 Bay Music Chart, it is peaking at number #5. Stay tuned to escflashmalta.com for all of the latest news.
Source: 89.7 Bay, Allen Venables
The Eurovision Song Contest has not proven to be positive for Spain in recent years and following three disappointing results from 1998 until 2000, it dawned to the broadcaster; TVE to make some changes and come up with a brand new selection process. The idea worked because the new Operación Triunfo drew in huge ratings and also created stars in the industry apart from achieving consecutive top ten positions from 2001 until 2004. One of the winners of the selection process, Rosa Lopez is still a well known figure in the Spanish music industry but has been somewhat in hiatus in the past three years, gearing up for a comeback with a brand new album, her seventh in total and one which is self-titled featuring a brand new sound for the artist who has somewhat done it all from pop to flamenco.
The multi-platinum artist not only returns with a brand new sound but she looks far slimmer and ready to take the industry by charge. The first single off the album was released a couple of days ago and bears the name Yo No So Esa, originally performed by Mari Trini but given a facelift through a brand new sound which will surely be enjoyed by the masses. This seems to be the only cover of the album because the track listing infuses latin with pop along with a couple of ballads as well. Most of the songs on the album have been written by Jesús Cañadilla who is of course well known to our community as the writer of Algo Pequeñito performed by Daniel Diges in the 2010 Eurovision Song Contest as well as Eos which was performed in the national final of 2011. The producer of the album is none other than Alejandro de Pinedo who has worked with the likes of Nazaret, D'Nash, Arkaitz and Lorena amongst others.
Twelve years ago, one young artist by the name of Ira Losco graced the stage of the Malta Song for Europe competition with two tracks, a huge achievement for an upcoming performer. The tracks entitled Shine and Falling In Love did quite well by finishing in sixth and seventh positions but then she decided to take it up a notch and submitted more material the following year going onto qualify with four entries, these being We'll Ride the Wind, Spellbound, Deep Inside My Heart and Don't Give Up which finished in eleventh, second, ninth and fourth place respectively. This was just the beginning as later on that year, she would go onto win the Konkors Kanzunetta Indipendenza with the track Fejn Staħbejtli as well as being the first runner-up with Hawn Jien Jekk Tridni. She would get the opportunity to go to the Eurovision Song Contest in 2002 with the song 7th Wonder.
Ira Losco finished in second place abroad but soon after returning from Tallinn, she started being managed by Howard Keith of Jagged House who saw that her sense of music should be somewhat altered to cover a more pop/rock type of genre and thus Ira became the nations' rock chic so to speak going onto release a total of six albums, the most recent being Mixed Beats in 2009. Nevertheless, in an interview she recently gave to ESCDaily.com it was stated that she will be releasing her brand new single in just two weeks time and it will have somewhat of a summery feel but apart from that, she was also asked about the possibility of returning to the Eurovision Song Contest to which she had quite an interesting reply 'I feel it would be risky for me to re enter the contest unless I’m convinced of the song I’m singing. I say never say never! There might be a time when doing the Eurovision Song Contest again could make sense for my career.'
It has been mentioned in music circles that this could actually be a good direction for Ira to promote her music noting the success of a number of artists from the Eurovision Song Contest in recent years including Roman Lob, Lena-Meyer Landrut, Loreen, Ivi Adamou, Dima Bilan, Helena Paparizou, Eric Saade, Amaury Vassili, Jade Ewen, Alexander Rybak, Raphael Gualazzi and Jedward. Ira Losco will surely be conjuring up a following in a couple of weeks time as she releases her new material and we hope to be able to chat with her a bit as well in due course. In a recent article published on escflashmalta.com it seems that Ira is the favourite of the former representatives whom they would like to see represent the country therefore, it would definitely be an interesting follow up with a new style hoping to conquer the hearts of Europe in the best possible way.
Source: ESCDaily, Allen Venables