24 April 2017

Ira Losco, Malta's representative at the 2002 Eurovision Song Contest, has just launched a new music video to accompany her 6th single ‘Dead or Alive', from her album ‘The Fire”. The singer/songwriter has been lying low for a few months in anticipation of this release, which has yet again, given her fans much to talk about.

 

The video was shot in Manchester with Video Ink, the dynamic team who also directed her number 1 single ‘The Way It’s Meant To Be.’ Fans will be surprised to see a very different Ira performing in the mysteriously beautiful Morecambe Winter Garden Theatre built in the 1800s. Ira also had to brave the icy January cold on Morecambe Beach, in yet another scene in the video.  Two fighters in silhouette represent the internal conflict, which Ira sings about in the track. 

“Dead or Alive’ is, lyrically, one of the darkest tracks on the album. It is a track which underwent a major change during its recording. Originally the song had a more country approach, but once I heard Howard’s (Jagged House) take on it we both knew this was the way to go.  It is a high-energy song, which many of the fans kept insisting should be a single when ‘The Fire’ came out, and they were right, it totally works” said Ira Losco. 

The singer/songwriter  is currently about to enter the recording studio to start work on her new album in preparation of another busy year ahead. Howard Keith added “ Ira’s determination to try out new things and to avoid repeating herself makes her very unpredictable as an artist. It’s not the easy road to take but artistically I would say far more rewarding. I would like to thank all the endorsements supporting our ideas with a special mention to Vodafone for their collaboration on this video“.

Ira Losco’s latest album ‘The Fire’, which is still in the top 10 iTunes album charts since its release in March 2013, can be purchased from all digital portals. Fans are asked to visit Ira Losco’s popular YouTube channel, and Official Facebook Page where they can find more info about the artist as well as the latest news. We urge you to stay tuned to escflashmalta.com even through Facebook and Twitter for all the latest news from the local music scene.

Source: Press Release, Benjamin Stanton (Photo)

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Published in Latest News - Local

Since her return to the local music scene, Ira Losco has been nothing short of excellent, performing to sold out crowds and organising quite a handful or media related activities with meet and greets, interviews and also special appearances. As summer strikes midpoint, the female singer/songwriter, currently touted as a possible participant in the 2015 edition of the Malta Eurovision Song Contest has just released a music video, one in support of her latest single "Shouldn't Have to Bother".

Produced by The Bigger Picture and directed by David Serge, the music video is extremely seasonal with no real premise or story, except that one should enjoy life without a care or worry in the world. In less than 24 hours, it has already amassed more than 7,000 views on viral website, YouTube showing the level of support that the female singer/songwriter commands in Malta. We urge you to stay tuned to escflashmalta.com even through Facebook and Twitter for all the latest news from the local music scene.

Source: Ira Losco (FacebookTwitterYouTube)Allen Venables (Photography)

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Published in Latest News - Local

In the past couple of months, Ira Losco has been nothing short of unstoppable, having released a brand new studio album entitled 'The Fire' which peaked at number #1 for several weeks on iTunes as well as co-hosting the Malta Eurovision Song Contest alongside Gianluca Bezzina. Well, the tone has been set for her first concert of the year, that being on the 30th May. Ira Losco will be joined by a ten-piece band and several guests, performing some of her greatest hits under the name 'An Evening with Ira Losco and Friends'.

"I am excited about this concert, the best part about writing an album, is what follows...performing it. The beauty of being able to creatively direct my concert is that I see my body of work in a completely different light." said an enthusiastic Ira Losco.  Many will remember Ira Losco's sold out "Unplugged Concert” at the Hilton which was also captured in her DVD release. Numerous concerts, including those outside our shores, have confirmed Ira Losco’s strength within the realm of her Live performances and this event will promise nothing short of that.

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Ira will not only be performing songs from 'The Fire' though with such an extensive repertoire at her disposal. In the meantime; Gianluca Bezzina, Ivan Grech of Winter Moods, Alex Alden, Dana McKeon and the internationally acclaimed Irene Fargo are amongst the guests confirmed for the show. The female singer/songwriter is ready to perform to the masses who will be present at this concert, aiming to promote upcoming local talent, succeeding abroad with the likes of Alex and Dana flying in specifically for this show from The Netherlands and the United Kingdom.

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“I wanted to have a mix of different guests where I can stretch my boundaries. Both Alex and Dana for example are 2 female artists whom I consider as hard working  artists. I’m also a fan of their work and I genuinely want to support what they do. Every performance with my guests is going to be special and a one-off experience.’ She added.  We hope that you purchased tickets to this event considering that Jagged House revealed that the show is sold out. In the meantime, we urge you to stay tuned to escflashmalta.com even on Facebook and Twitter for all the latest news.

Source: Press Release (Jagged House)

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Published in Latest News - Local

escflashmalta.com in collaboration with Jagged House has been presenting a montly blog written by Ira Losco, a former representative of Malta at the Eurovision Song Contest and one of the most recognised female vocalists in the country. It has been almost two years, since the singer/songwriter decided to come back, and start teasing new material to fans of the competition. What I'd Give was a massive success and won her several accolades. Soon after, the launch of both the album entitled The Fire and the second single, bearing the name The Person I Am featuring guest vocals by David Leguesse. On the other hand, nothing beats the response towards the third single; Me Luv U Long Time, not even the fourth single, The Way It's Meant to Be.

My oh my oh my. And I thought January and February were going to be my ‘quiet’ months!! Not really. While I was in Manchester filming my latest video The Way It’s Meant To Be I got the call from PBS asking if I’d be interested in presenting the Malta Eurovision Song Contest with Gianluca. That was just 3 weeks before it actually happened. I was very pleasantly surprised by how well received Gianluca and I were. I loved every second of it! Sunday was also exciting as I bagged THREE awards out of my four nominations. Best Artist, Best Video for Me Luv U Long Time directed by The Bigger Picture and my ultimate favourite award: Best Album for The Fire!!! The following weekend I was in Serbia shooting for a Brazilian brand AND this week The Way It's Meant to Be held its number #1 position. Life is very good! These are my TOP 5!!

Sam Smith - Money on My Mind (UK)

I love Sam Smith’s voice. He’s the voice behind the sexy as hell “Latch” he doesn’t sound what he looks like at all though don’t you think? Hehehehe I love this garage movement, which has really picked up again the last couple of years.  I love what he’s done with ‘Naughty Boy’ too. Can’t wait to hear more from him.

Pharrell Williams - Happy (USA)

Pharell makes me wanna smile and dance. His music is always uplifting. I’ve always thought he was cooler than cool. Everything he touches turns to gold. The single was also accompanied by a 24 hour happy video, The singer-rapper-producer dropped a video for "Happy" that runs 24 hours and features a score of cameos, celebrity and otherwise. The interface for the video, found on the website 24hoursofhappy.com, sets the clip at a time corresponding to the local time of the viewer, with the ability to fast-forward, rewind and skip around to different times of the day, fantastic idea if you ask me!!

Lorde - Team (New Zealand)

I have a penchant for electronic pop. I am a big fan of singer song-writers like Sia and Robyn, who dominated the charts back in 2011. Lorde is the new kid in town and she’s got a whole bunch of attitude. She was quoted as saying that Taylor Swift wasn’t a good role model because she was so “flawless and unattainable.” However couple of months ago she was spotted at Swift’s very own concert in her native New Zealand. The two were also spotted hanging out together, they’ve buried the hatchet it seems!

Shakira and Rihanna - Can’t Remember To Forget You

The Colombian singer/song writer and the Barbadian sultry songstress, collaborate on this up-tempo new wave and reggae rock track.  Both recording artists have had their string of number 1 hits and this track is a very catchy pop tune which has you humming along by the time the second chorus kicks in, not to mention they are a sight for sore eyes in the music video. If I were a man I don’t know who I’d pick out of the two, they are just too beautiful!!

Paloma Faith - I Can’t Rely On You

Total epic FAIL with her Italian accent in the beginning part AND another painful try at it at the end of the video heheh however she makes up for it with that totally sick voice of hers, full of that attitude reminiscent of James Brown. With a hot new album, aptly called “A Perfect Contradiction” boasting producers such as Pharell Williams, Paloma Faith is going to be the IT girl  in the soul pop circle. The fiery red-head is, slowly but surely, leaving her mark on the pop world like never before!

As always stay tuned to my Facebook Fanpage for status/picture/video/music updates and video updates. My Special Thanks this month go to Coca Cola, The fantastic Team who worked with me at The Malta Eurovision Festival: Clinton at Hair Factory, Diane Nikolic at GLOW, Drew Warhurst, Rose Calleja, Godiva Topquality Hair. To the team who worked with me on the ME LUV U LONG TIME video. The incredible Production company THE BIGGER PICTURE, ONE Studios in Marsa, The Atrium, Justin Brincat, Clinton Attard @ HairFactory, Yuva House of Beauty, Drew Warhurst, Lynne Salomonoe Reynaud @ Brigitte Gauci Borda, Matthew Pace and Andrea Gauci. Stay tuned for another write-up on escflashmalta.com in a months' time as I announce my top five tunes for March, the third month of 2014!!!

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Published in Opinions
Friday, 31 January 2014 00:00

Malta: Ira Losco Releases New Music Video

At the Bay Music Awards, Malta’s most successful female singer/songwriter, Ira Losco revealed the name of the song which she has decided to release as the fourth single, that being none other than The Way It’s Meant To Be. This comes following the incredible success of her latest studio album, The Fire, with the first three (3) singles hitting the top spot at number #1. Hence, there is a lot of pressure on this single to succeed, in order to follow up the success of previous releases What I’d Give, The Person I Am and Me Luv U Long Time.

The Way It’s Meant To Be, produced by Howard Keith at Jagged House Studios and written by Ira Losco is being supported by a music video release, produced in the United Kingdom by video ink. Wearing dark red lips, Ira Losco is seen playing the piano throughout parts of the song whilst always wearing different coats, somewhat representing that she would like to feel loved. The additional choreography in the video and the ambient used is very much similar to that seen in the Oscar Nominated Movie, The Black Swan. Overall, another fine effort from the local singer/songwriter and escflashmalta.com guest writer, Ira Losco. Stay tuned to escflashmalta.com for all the latest news.

Source: Official Facebook Page

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Published in Latest News - Local
Tuesday, 31 December 2013 18:24

Malta: December's Favourite Tunes by Ira Losco

escflashmalta.com in collaboration with Jagged House has been presenting a montly blog written by Ira Losco, a former representative of Malta at the Eurovision Song Contest and one of the most recognised female vocalists in the country. Around a year ago, following an extended period of time off, Ira Losco returned to the local music scene with the track What I'd Give which won her several accolades. Soon after, the launch of both the album entitled The Fire and the second single, bearing the name The Person I Am featuring guest vocals by David Leguesse. On the other hand, nothing beats the response towards the third single; Me Luv U Long Time.

This is my very last blog before the year 2013 leaves us and 2014 unravels before us…hopefully giving us some great times just like the previous year has. I would love to thank all of you for voting for The Person I Am and crowning it as Best Song in 2013 at the BMAs. I was over the moon, albeit being so terribly ill. You wouldn’t have believed I was able to get on that stage, had you seen the state of me in the morning!!! The Fire continues to do extremely well and as you all know, the  4th single you were asked to vote for has been chosen and is the mo-town influences ballad The Way It’s Meant to Be. It has already hit the airwaves and will be accompanied by a video VERY soon!! Watch this space for more info!! For my TOP 5 this month, I decided to choose my favourite TOP 5 seasonal tracks of all time. Here it goes..

Wham!- Last Christmas (UK)

When I was 3 years old my mother took my sister and I to Australia to visit family. We spent Christmas there and it was the first and only Christmas I remember in Summer. At the time Wham! were at their peak, and this song was blaring out of every mall, beach club, radio. You may think I was too young to remember all of that, but where music was concerned I was always very very aware of what was going on around me. This song will always remind me of Christmas time in Australia. 

Carol of the Bells - Mykola Leontovych with lyrics by Peter J. Wilhousky (Ukranian)

This just has to be one of my favourites. I know many people have selected  movies that they watch during Christmas time, mine, like many, happens to be “Home Alone” and I just adore the track on the OST sung by a children’s choir. I love the eerie, magical quality of the track. The chimes also play a huge part in making it sound so Christmassy, I just love this. 

Do they Know it’s Christmas/Feed The World - Band Aid (UK/USA/AUS)

Recently I watched a docudrama about Bob Geldof and how he went about organizing one of the most memorable concerts ever. I clearly remember watching Live Aid back in 1985, being mesmerized by the artists involved while they absolutely killed it on stage.  But before that I’d already gotten a taste of this incredible energy when Bob Geldof and Midge Ure set up Band Aid and got them to record ‘Do They Know It’s Christmas Time.’ The video accompanying the single featured all the artists who were prominent in the charts at the time, Sting, Phill Collins, Wham!,  George Michael, Bananarama, Boy George, U2 and many more. I’m so honoured to have met Bob Geldof a number of times in 2007/8. He is a fantastic man and I treasure his friendship and his wise words. 

Paul Mc Cartney - Wonderful Christmas Time (UK)

McCartney recorded the song entirely on his own during the sessions for his solo project Mc Cartney Project II.. Including royalties from cover versions, it is estimated that McCartney makes $400,000 a year from this song, which puts its cumulative earnings at near $15 million, not bad is it for a song which many claim to be one of his poorest compositions?….oh well…everyone’s got different tastes innit?

John Lennon - Happy Xmas War is Over (UK)

I simply HATE placing one of the Beatles second and the other first, however truth be told, I was always more of a John Lennon fan. I love both John and Paul, but John, will always make me go a bit weaker at the knees. John Lennon had this simple way of writing a song, which said it all so cleverly.   There was no beating around the bush. Just a very strong melody and words, which hit home. This track written in 1971, during the final years of the Vietnam War, remains one of the most poignant Christmas songs ever written.

I would like to thank you ALL for lending your support to me in 2013 and I look forward to performing and releasing music in 2014. My Special thanks go to: Diane Nikolic at GLOW, Drew Warhurst my stylist, Clinton Attard at HairFactory, Hebe at Classic Group, GUESS Jeans Malta, FCM Bank, Coca Cola and last but not least Jagged House Management. Thank you to escflashmalta.com  for giving me the opportunity to share my views with your readers!!! I will be playing LIVE at La Soiree’ Chic THIS NYE. The event has COMPLETELY SOLD OUT!!!! So I’ll see all of you coming there tomorrow!!!

As, always keep an eye on my Facebook Fanpage for status, picture, video and music updates. Click on the link in order to become a subscriber to my YouTube channel. Stay tuned to escflashmalta.com for all of the latest news and also a brand new blog for the upcoming year. In the meantime, make sure to purchase a copy of my studio album The Fire on iTunes.

Source: Ira Losco (Facebook, Twitter, YouTube)

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Published in Opinions

In summer, Ira Losco launched her sixth studio album The Fire which spent well over two months in the top ten of the iTunes digital store and successfully spawned three singles; What I’d Give, The Person I Am (ft. David Leguesse) and Me Luv u Long Time. Nevertheless, she wanted a true connection with her fans as she commenced the search for a fourth single and therefore lined-up three songs, all of which bore a resemblance, despite being varied at the very same time. In a major collaboration with Coca-Cola and 89.7 Bay, she asked the general public, her fans to select her fourth single, and the choice was categorical, The Way It’s Meant to Be.

Ira Losco was clearly the star of this years' edition of the Bay Music Awards which took place last night at the Bay Arena in St Julians. She was awarded three prestigious awards by the end of the evening, including; the Presenters' Choice as voted by all the DJs at 89.7 Bay, the Best Song for her second single The Person I Am (ft David Leguesse) and a Recognition Award for always being there with current music for the past ten years, since the Bay Music Awards kicked-off in sterling fashion back in 2003. Remember that Ira Losco is a regular contributor at escflashmalta.com with a monthly blog in which she states her top five tracks. Stay tuned for all of the latest news.

Source: Bay Music Awards '13 (89.7 Bay)

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Published in Latest News - Local

In collaboration with Jagged House, Ira Losco has recently joined the escflashmalta.com family as part of the editorial board albeit in a guest position, one which she has engaged on a monthly basis. Hot on heels following the release of her seventh studio album, The Fire, which has been hailed as a model for the music which should follow by other local musicians, Ira Losco is currently engaging her fans through a promotional campaign supported by escflashmalta.com, Coca Cola and 89.7 Bay in order to select her fourth single release, but more about that here.

Christmas is a time for giving, and indeed, Ira Losco who once represented Malta at the Eurovision Song Contest to massive success, finishing in second place with 7th Wonder composed by Philip Vella to the lyrics of Gerard James Borg, is giving away a digital copy of her latest studio album, for FREE. Due to the fact that Ira had not released any original music in years, many had been expecting her to be mellow, a tad safe but she came out firing in a positive manner and released what has been coined to be an edgy and risky album, one which managed to top the iTunes Charts for more than two months at one point. Ira Losco will return with a brand new blog for the month of December in a couple of days, so we urge you to stay tuned to escflashmalta.com, listen to The Fire and await more interesting news.

Source: Official Facebook Page

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Published in Latest News - Local

Malta's own Ira Losco has teamed up with Coca Cola for an innovative competition, which will have the singer/songwriter's fans doing something quite different than just acquiring her music! Following the incredible success of her latest studio album, The Fire, with the first three (3) singles hitting the top spot at number #1, fans have been asked to choose Ira Losco's brand new single.  This will be the fourth single from the album The Fire following the previous releases What I’d Give, The Person I Am and Me Luv U Long Time. All three (3) singles kept a number one position on various radio stations, received thousands of views on viral website, YouTube and also entered the top echelons of the iTunes singles chart.

Mr Martin Agius, Sales and Marketing Manager of The General Soft Drinks Co Ltd, commented, 'Coca-Cola have long recognized the power of music to connect people together. To support Coca-Cola's commitment towards music, we have teamed up with one of Malta's top artists, Ira Losco, for a contest, whereby music fans in Malta will get the unique opportunity to choose Ira's next single'. There are three (3) tracks which Ira Losco and her Management have carefully short listed, which fans will get to choose from. The songs are The Way It's Meant To Be, Is This The Love? and You Never Tried. Fans may listen to the samples of these 3 songs and make their decision by casting their vote on an application found on her Official Facebook Fanpage.

Voting is FREE and people can vote more than once. The song with the most votes will be announced at the Bay Music Awards on Saturday 21st December 2013 at the Eden Arena. Ira and her band will be performing a ten-minute medley of her biggest hits to date. The Person I Am is nominated for the best song of 2013 at the awards. A music video for the fourth single (chosen by her fans) is scheduled for release in January.  Fans are asked to click on The Link Below to WIN different prizes. Stay tuned to escflashmalta.com for all of the latest news from Ira Losco and the world of music.

Source: Press Release (Jagged House)

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Published in Latest News - Local
Saturday, 23 November 2013 13:15

Malta: November's Favourite Tunes by Ira Losco

escflashmalta.com in collaboration with Jagged House has been presenting a montly blog written by Ira Losco, a former representative of Malta at the Eurovision Song Contest and one of the most recognised female vocalists in the country. Around a year ago, following an extended period of time off, Ira Losco returned to the local music scene with the track What I'd Give which won her several accolades. Soon after, the launch of both the album entitled The Fire and the second single, bearing the name The Person I Am featuring guest vocals by David Leguesse. On the other hand, nothing beats the response towards the third single; Me Luv You Long Time, so much so that Ira is calling on her fans for the selection of her fourth single as stated below.

The BMAs are just around the corner. THE PERSON I AM has been nominated in the BEST SONG category  and with it having held the number 1 spot for 6 consecutive weeks it stands a pretty good chance. You can contribute to its success at this year’s BMAs by sending IRA LOSCO to 50615300. You may cast your vote 3 times. I’ve also just launched a BRAND NEW competition in collaboration with Coca Cola on Bay Radio. YOU are going to get to choose my FOURTH single from my latest album THE FIRE. Vote for YOUR favourite song from the 3 choices on my FANPAGE. Click on the Coca Cola Application and be in the chance to win some great prizes as well as choose my Next single!! ... and of course, here are my TOP FIVE (5) for November!

Robbie Williams - Go Gentle (UK)

It’s not one of his best singles ever, however this sing-along single will definitely grow on you. His charisma and tongue in cheek attitude really makes him appealing to many. I preferred his Summer single with Dizzie Rascal, but this is a nice change too.  

Lady Gaga Feat. R.Kelly - Do What You Want (USA)

I really like the 80s sample. I dislike Lady Gaga in general, I think she tries to shove the “Pop Art” image down people’s throat way too much, THAT said, she has an incredible voice and gives a good show. I’m not always keen on the song-writing, but this track I like. 

Foxes - Youth (UK)

Make way for this 24 year old South Hampton lass. She is THAT voice behind Zedd’s ‘Clarity.’  With the melancholy of Lama, the electro pop feel of Ellie and her own little original touch she really is someone to look out for. She has also worked with Fall Out Boy and her hot debut album is scheduled to be released in March!!!

Rihanna - What Now (USA)

The Barbadian beauty keeps re-confirming her relevance in the music scene. A very strong verse and a smashing chorus line makes this tune a definite prized pop song. There are many saying that this is her cry for help, against the dark force which lured her into the Illuminati trap….who knows whether that story is true for the many artists out there… maybe it’s just hype to get everyone to listen to their music…that said, she’s never released anything bad! IMHO.

Rudimental Ft Emeli Sande’ – FREE (UK/Scotland)

When Emeli sings on a track she makes it her own. Her voice gives uniqueness to this powerful single. I love the urban sounds and gospel feel Rudimental bring to FREE. What a great collaboration!!! And as if the fantastic fifth single off Rudimental’s HOME isn’t enough, it is accompanied by a video which’ll have any extreme sport fanatic sitting at the edge of his/her chair.  The video features real life wing suit flier and extreme sports athlete Jokke Sommer gliding through the air around the Eiger mountain in the Alps. The video was directed by Stu Thomson and required no post-production for the stunts, with Sommer displaying his real ability on film.

Well, it has been quite a difficult selection this time round. In the meantime, I would like to let everyone know that this New Years Eve, I will be playing at the La Soiree' Chic. More details are available through the link. You could also win some astonishing prizes in another competition set-up on the page, including a couple of The Fire albums for measure :)

As always stay tuned to my Facebook Page for status/picture/video/music updates and video updates. Click on the link below and become a subscriber to my YouTube channel! The support of 40,000 likes on my Facebook Page is greatly appreciated. My Special Thanks this month go to Coca Cola, Clinton at Hair Factory, Diane Nikolic at GLOW, Drew Warhurst, Godiva Topquality Hair, GUESS Jeans Malta and  FCM Bank.

Source: Ira Losco (Facebook, Twitter, YouTube)

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Published in Opinions
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