Traditions are quite important to be respected over the years and when it comes to Malta, the day following Christmas is one in which the population turns to their television screens to watch and follow a charitable cause known as 'L-Istrina' in which a number of organizations benefit noting how much financial support they require all round the year. A number of personalities including artists from past editions of the Malta Eurovision Song Contest as well as former representatives at the largest musical event in Europe come over to the show and keep people entertained.

The showcase began at noon and is hosted by leading compères from the three major broadcasters featuring Peppi Azzopardi (TVM), John Bundy (ONE), Alfred Zammit (ONE), Stephanie Spiteri (NET), Claudette Pace (TVM), Valerie Vella (ONE/TVM), Christine Haber (NET), Ryan Galea (TVM), Quinton Scerri (ONE), Angie Laus (TVM) and Ylenia Caruana (TVM). The showcase which airs throughout the day until midnight has become a national cause organized by His Excellency The President George Abela, the Chairman of the Malta Community Chestfund. It is an event which brings about even the political parties together. On behalf of the whole editorial board here at ESCflashmalta, I would like to encourage you from wherever you are to pick up your landlines or even your mobiles and give your donations for this cause as so much support is required.

51602027 (Phone Call - €25)

51702011 (Phone Call - €15)

51802012 (Phone Call - €10)

50619201 (SMS - €11.65)

50618918 (SMS - €6.99)

At this point in time, the event is already successful as the real-time counter is increasing by the second and despite the fact that not even an hour passed thus far, thousands of funds have already been gathered therefore I also thank all of the Maltese around the world for being so generous. Apart from the numbers which you can find above, you can also send in your donations through Facebook for the very first time this year following event the latest auctions including from one of the most leading characters in Malta being Gladys from the hit television show 'Deċeduti' who is currently auctioning off her Jewellery for this honourable cause. The final sum raised thanks to all of the contributions amounted to €2,600,000.

Source: TVM, ONE, NET, Facebook