Malta: Ira Losco Develops Through the YearsWritten by Marc Calleja Bayliss
Throughout time, there have been a number of individuals within various sectors of the arts to have been dubbed as some of the best that the country has seen in terms of talent and one of these people is surely none other than the astonishing Ira Losco who first burst out onto the scene by making it to the finals of the Malta Song for Europe competition back in 2000 with the song Shine which despite being very much written for that year specifically noting that the millennium had been the time when pop finally caught a respectable moment. The track managed to reach sixth place in total finishing behind the likes of Claudette Pace, and Fabrizio Faniello who had been known for their previous attempts in the competition. Nevertheless, it was the beginning of stardom for Ira noting that her appearances at events and even on television were being recorded to be going up as the months went by and thus a brand new popular figure was born.
Heading into the competition in 2001 was going to be quite interesting because she was being dubbed as one to watch out and then she made it through with a total of four songs which were all placed according to what the juries made out of them during the evening. She finished as the first runner-up with the song Spellbound just behind Fabrizio Faniello but then again, her next entry entitled Don't Give Up was not far behind in fourth place. Her other two songs, one being Deep Inside My Heart and the other known as We'll Ride the Wind finished in ninth and eleventh place respectively making it quite the coup actually. Later on in 2001, she would go onto win the Konkors Kanzunetta Indipendenza with the song Fejn Staħbejtli (Where Did You Hide) and then somewhat set her up for the success that she would have to endure in 2002 managing to finally triumph at the Malta Song for Europe competition with the song 7th Wonder composed by Philip Vella and penned by Gerard James Borg.
She went to the Eurovision Song Contest and despite not placing well in both the betting odds and the polls before hand, she impressed on the night to finish in an extremely close second place behind Latvia whose entry I Wanna by Marie N never proved popular and ultimately was not even a hit in any country, not even Latvia. Ira started working with Jagged House and Howard Keith in the months after the competition and she went on from being the sweet pop princess to a pop/rock chic. She has released four studio albums thus far and the last three have been quite intriguing noting that alongside the musical stylings of manager/producer Howard Keith, she has created flawless music for the masses ultimately making her one of the most notable names in the industry. She has most recently released a brand new track entitled What I'd Give which is somewhat influenced by reggae actually. It is her first single off her new album and following two weeks on the 89.7 Bay Music Chart, it is peaking at number #5. Stay tuned to escflashmalta.com for all of the latest news.
Source: 89.7 Bay, Allen Venables