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Friday, 26 October 2012 08:06

Italy: RAI Participation Confirmed

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The Italian music scene has gone through a very positive period in recent years noting that some of the artists to come out of the nation have proven successful not only locally but even in foreign waters due to a number of collaborations or adaptations in other languages; taking into account the likes of Eros Ramazzotti and Laura Pausini amongst others. Nevertheless, one of the promotional techniques for a continental setting is surely the Eurovision Song Contest, one of the reasons why Italy returned to the competition two years ago albeit with a broadcaster on RAI 5 for the semi-final and RAI 2 for the final respectively. There seems to be renewed life into the competition with even ratings posting a positive improvement on a year by year analysis between 2011 and 2012 respectively when the country managed two top ten positions. Despite no official announcement made by the broadcaster, RAI, news has now officially leaked out that Italy will be taking part in the 2013 Eurovision Song Contest despite no mention in the press launch of the Sanremo competition earlier this year.

Back in 2011, Italy was represented by Raphael Gualazzi with the track Madness of Love which surprisingly finished in the first runner-up position and making a statement that the nation was here to compete and achieve success. The promotional campaign in 2012 was far stronger especially when an artist who had already some form of success in the vein of Nina Zilli was chosen with the track L'Amore e Femmina (Out of Love) but the connection was not really there it seems because only a high jury placing secured her a ninth place just ahead of Spain in Baku, Azerbaijan. The official announcement from RAI will be expected in the next couple of days it seems but nevertheless, there is already an interest to see who will ultimately represent Italy in Malmo, Sweden. Many pundits say that the people would like to have a choice in the representative and that would definitely be one way how to raise viewing figures. Stay tuned to escflashmalta.com in the coming days and weeks to see how this all pans out.

Source: Eurofestival.ws

http://www.youtube.com/watch?v=coqLVynejo8

Last modified on Friday, 26 October 2012 08:29
Marc Calleja Bayliss

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