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Tuesday, 29 January 2013 01:35

MESC 2013: Reviewing the track 'When It's Time'

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(4 votes)

Euphoria performed by Loreen at last years’ edition of the Eurovision Song Contest set a high standard for the competing entries of this years’ showcase especially having achieved success all over the continent including in major music markets such as Germany and the United Kingdom. Record Labels have somewhat started to endorse the competition in the past couple of years due to the fact that millions of viewers are watching an artist perform a track, which could make it a potential hit and as a matter of fact, it has to be noted that Alexander Rybak, Lena Meyer-Landrut and Loreen have all succeeded in their respective music careers. In Malta, the success of artists has somewhat been noted with Kurt Calleja who is working on a number of new tracks with foreign songwriters whilst being represented by a British manager. This years’ Malta Eurovision Song Contest is somewhat an intriguing affair and twenty-entries will be competing to represent the nation abroad. Promotion has been key and escflashmalta.com has taken each entry and presented it through a series of professional critiques. The penultimate entry is entitled When It’s Time and is performed by Claudia Faniello who also penned the lyrics to the music of Errol Sammut.

This will be the eighth entry that Claudia Faniello will be presenting for the Malta Eurovision Song Contest having come extremely close to first place in the past, most recently in 2012 when her entry Pure composed by Philip Vella and penned by Gerard James Borg won the jury but failed to garner the tele-voting portion. It is important to denote that other entries she presented which stood out were definitely Caravaggio composed by Ray Agius and penned by Godwin Sant, Sunrise written by Ray Agius and Movie In My Mind composed by Philip Vella and penned by Gerard James Borg in 2008 and 2010 respectively. Claudia has become somewhat of a veteran an extremely young age having won the Konkors Kanzunetta Indipendenza back in 2006, just months after having come out of the reality television series Hotspot which aired on NET Television with a performance at the then Malta Song for Europe as an experience boost. Her debut album entitled Convincingly Better was well received by local and foreign critics and was distributed by Universal Music Germany under the sub-division known as CAP-Sounds. Claudia is also one of the few artists to have tried for the Giovani section of Sanremo, having entered the track Guardami which she co-wrote.


In recent months, Claudia started a professional and personal relationship with Errol Sammut, lead performer and songwriter of the group Airport Impressions whose debut album Minutes of a Lifetime has been extremely well received by critics and has won several awards, both at the Malta Music Awards and the Bay Music Awards respectively. This collaboration is bearing its first fruit with the track When It’s Time which was not intended for the competition due to the fact that it has a radio sound, which was somewhat unexpected. The renowned female performer states that this is the beginning of a new chapter for her musically and that she will be working with Errol on a series of tracks which she hopes to release as a sophomore album. The reception to the pop/rock/acoustic entry has been quite positive although people were set to compare it to last years’ glowing masterpiece which in the eyes of many is still a winner. The songwriters are Claudia and Errol Sammut as already mentioned and it is to be noted that the performer is not penning lyrics for the first time having written L-Imħabba Għamja in 2007 whilst working with both Janvil and Christian Arding on entries for the competition in 2009. Airport Impressions will be heading back into the recording studio to work on new material soon.

The Critics Speak Out

Rating: 56%

Sharon Vaughn: Too many moving parts in this song. She is a very emotional singer and the song needs to land so she can deliver the message without working so hard.

Martin Isherwood: Strong chorus but what it means I don't know. Lyrics don't really allow the listener to engage. Good voice and a good performance. Interesting snare sounds. Despite being musical, not a good Eurovision song.

Stano Simor: Big Rock singer of Malta with years of experience. All of this is being felt at the first tones. Performance of the singer is one level higher as the feeling of the power of the song. Very unusual "omission" with regards to the last guitar chord at the end of the song. Should it be under 3min :-)? Chorus is very catchy and recognizable which is important.

Roberto Meloni: Claudia is definitely a professional and high quality performer. I loved her ballad “Pure”, and I m not the only who thinks she should have represented Malta in 2012… Her “rocky raspy” voice fits this song very well, and she will do very well this year too.

Lina Eriksson: Both song and production feels a few years late to be honest. I do like her rock-voice but this song doesn’t really do her justice. It feels like we’ve heard this song oh so many times before.

Source: Public Broadcasting Services, escflashmalta.com


Last modified on Tuesday, 29 January 2013 01:38