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Thursday, 04 April 2013 01:00

Austria: Reviewing the track 'Shine'

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All of the preview videos for the competing entries in this years' Eurovision Song Contest were formally presented to the European Broadcasting Union during the Heads of Delegation last month and therefore, formal introduction of each entry will start taking place on our portal. All of the information is obtained from the official website of the international spectacle and indeed, pertaining to the running order as decided by the producers, Austria will be opening up the feature from the first semi-final where sixteen countries will compete. ORF, the broadcaster responsible for the participation of Austria in the Eurovision Song Contest will be represented by the song Shine co-written by Andreas Grass, Nikola Paryla, Alexander Kahr and Natália Kelly, who also offers vocals.

Despite her young age of only 18 years, Natália Kelly, can already look back at more than ten years of professional experience as a singer and pianist. Shine might be Natália Kelly‘s debut single, but it would nonetheless be hard to describe her as a newcomer: The 18-year-old from Lower Austria, who has US American and Brazilian roots, has been adding to her stage experience for the past ten years, thanks to a wide range of performances, and by participating in numerous music competitions. Quite a few juries have been impressed by Natália Kelly’s abilities as both pianist and singer. This early success is not solely due to her unique voice: her artless and self-confident flair have also given Natália Kelly’s music an individuality that juggles playfully with contrasting elements from pop and R'n'B.

Produced by Austrian hit factory songwriter Alexander Kahr, Shine will be Natália Kelly’s musical business card, bringing together her national experiences with international elements, and thus reaching out to her promising future. She will be releasing her debut album right in time for the Eurovision Song Contest. Talking about her participation in the 2013 Eurovision Song Contest, Natália says: 'It is an honour and a great pleasure to be able to represent Austria. An international competition like the Eurovision Song Contest is an amazing opportunity for an artist to gather important musical experience and to develop further on a personal level.' As a matter of fact, it is worth noting that Natalia Kelly was selected to represent Austria following a national final procedure which saw another four act compete. Shine was selected by a mixture of public and international jury voting.

As mentioned before, Natália Kelly had to go through a national selection in order to achieve the role of representing her own country in the Eurovision Song Contest and heading into the competition, she was not perceived as the public favourite. ORF, the broadcaster responsible for the organisation of this selection had in mind the result of the year before when selecting the possible entries and indeed setup a professional commission who went to look for performers and suitable songwriters. Indeed, the line-up was mixed and the show was organised in a very high standard. Ultimately, following a mixture of public and jury vote, Natália Kelly was decided as the winner with a twenty point advantage in the final tally. Her closest competition was Feels Like Home by Yela.

1957 is the year in which Austria first started to take part in the Eurovision Song Contest and despite finishing in last place on three occasions prior to achieving their best ever finish, that being in 1966 with the song Merci Cherie sung by Udo Jürgens. As a matter of fact, Udo had already represented his country on two other previous occasions and his results just got better each time. Nevertheless, Austria would never finish within the top three ever again and since the millennium, their best result was achieved back in 2003 with the track Weil der Mensch Zählt performed by Alf Poier. Following a break between 2008 and 2011, the nation returned with Nadine Beiler and her entry The Secret is Love making it to the final, finishing in eighteenth place before facing another disappointing result last year. 

Professional Critics Voice their Opinion

Rating: 50%

Magnus Kaxe: Random song and production that need a strong vocal performance to come through. Natalia Kelly's voice is unfortunately a little bit weak (I can even hear some false notes here and there). Instead of shining, Austria, stays in the shadows tonight.  

Lina Eriksson: Natalia is sweet but I'm missing some edge to this chorus. It's a bit boring to be frank. The risk is people will forget about this song cause it doesn't really shine and leaves one yearning for more.

Matt Mercieca (Muxu): I like the tone of her voice, and the vibe throughout the whole song is very current, I wish the chorus had that extra kick, I think the sudden key change at the end isn't needed , a couple of big ad-libs over normal chorus would have been cooler. I like the song personally, but don't think it will make a huge impact on the festival.


Last modified on Thursday, 04 April 2013 01:07
Marc Calleja Bayliss

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