December 16, 2019

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Thursday, 09 May 2013 00:30

Norway: Reviewing the track 'I Feed You My Love'

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(5 votes) is proud to enlist six of the most professional people in the music industry to analyse and assess the entries competing in this years' Eurovision Song Contest. For the second semi-final, three of these with experience in several genres have been putting their respective thoughts forward with the sole aim to see what lies behind each track. The first semi-final along with the three finalist countries voting there have long been concluded as we find ourselves within the last entries for the second semi-final. Attention turns to Norway whose broadcaster, NRK has been drawn in slot number #13 with the producers thinking this position best. The song entitled I Feed You My Love is co-written by Karin Park, Robin Lynch, Niklas Olovson with vocals provided by Margaret Berger.

It's not difficult to understand why. Margaret embodies all the essential ingredients for a worldwide super star, one with the real possibility of a colourful career in front of her, the kind of potential longevity rare in the current popular music climate. With classic beauty, songs, the elusive “x-factor”, and an indescribable aura in the mix, this artist is being likened to a captivating blend of her Nordic female counterparts like Björk and The Knife with the delicious, all-important essential of strong, timeless electro-pop songs in her back pocket to substantiate comparisons with these iconic idols. Of course, this Trondheim born “overnight sensation” has been a work in progress ever since she was five years old, as an artist and songwriter in her own right. 

Behind this schooled musician and artist is a paradox: a person so unique and yet so relatable. Now at 27 years of age, her time in the music business to date is already interesting, successful and not without its heart-breaking setbacks. In 2004, at the young age of 18, she was voted runners-up in Norway Idol, released her debut album Chameleon and was nominated for a Norwegian Grammy as best newcomer. In 2005, Berger won the Norwegian Grammy award for the engaging and somewhat controversial video of her single Lifetime Guarantee and in 2006, her critically acclaimed, much loved Pretty Scary Silver Fairy album, did not reach the commercial heights she had hoped for.

But Berger was onto something bigger and unbeknown to herself, was creating a popular “brand”, from which she is now enjoying the fruits of - through fashion projects, DJ-ing and being a unmistakable presence and name in the Norwegian underground electro scene. Margaret can even admit herself that she's always played life in a "quirky way" and has always made a statement not by meaning to, but by simply being who she is. So perhaps who she really is, is a perfect marriage of contrasts, and by no accident, describes her music in the same fashion: edgy but beautiful, tough and playful, experimental but grounded, layered and authentic. One of the main ingredients to have seen Norway succeed across the years, has been the national selection process known as the Melodi Grand Prix. 

Norway, one of the most successful countries if one takes into account the number of participations within the final noting a total of forty-nine (49) out of a possible fifty-one (51). The disappointments have been relatively recent, the first one coming in 2007 at the hands of Guri Schanke and her entry Ven a Bailar Conmingo co-written by Thomas G:son which crashed with just forty-eight (48) points and eighteenth (18th) position. The second time round was even more recent as Stella Mwangi and her song Haba Haba, a fan favourite had to endure just thirty (30) points to finish in seventeenth (17th) place. Norway have recorded three (3) victories, the last of which coming in 2009 as Fairytale swooped to victory winning both the jury and the tele-voting in a handy manner. 

Professional Critics Voice their Opinion

Rating: 87%

Martin Isherwood: Interesting title. Unusual but effective lyrics. Great voice. Great tune. Fantastic production - what a drum sound! Got a feel of 'Diamonds are forever' or 'Tomorrow never dies' about the tune. Very strong overall although the chorus could punch harder.

Sharon Vaughn: Modern and intense. A lovely artist and a stunning performance.

Stano Simor: Norway traditionally comes with a powerful presentation. Cool, fashion and minimalistic but effective show . I do not think Norway this year has brought a typicall homegrown type of Eurovision entry but nevertheless, this is extremely professional in terms of production and thus would help elevate the competition in general.


Last modified on Thursday, 09 May 2013 00:29