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Friday, 26 July 2013 23:53

Ireland: Jedward Undergo Re-Branding Exercise

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Jedward, the Irish duo who represented their country at the Eurovision Song Contest on two consecutive occasions, starting off with Lipstick in 2011 and Waterline in 2012 are currently undergoing a re-branding exercise, one which will see them change their official stage name. John and Edward - Jedward is the brand new name which they have taken up to support their music. In recent weeks, it was reported that their three album deal with Universal Music Ireland came to an end without any plans for a renewal. 

The pop duo originally came to fame following their participation within the British X Factor, where they managed to make it through to the final stages of the competition. Despite not being branded as the best possible vocalists, they are clear cut entertainers and as a matter of fact, Louis Walsh saw that something special. Their success has not been shortlived to be honest noting that they have become a force to be reckoned with in Scandinavia and Eastern Europe. John and Jedward - Jedward are possibly being loined up to represent Ireland for a third time. Stay tuned to escflashmalta.com for all of the latest news. 

Source: Oikotimes