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Sunday, 12 January 2014 06:20

MESC 2014: Reviewing the track ‘Brand New Day’

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In 2014, the Public Broadcasting Services, responsible for Malta’s participation in the Eurovision Song Contest decided to conduct a national final with just twenty (20) entries, rather than the typical twenty-four (24) which many had become accustomed to in recent years. Promotion is always vital, and escflashmalta.com has sent each entry to a professional panel of individuals in the music industry, who have in turn passed on their comments. This year, we have asked the likes of John Scott from the United States, Martin Isherwood from the United Kingdom, Sharon Vaughn from the United States but based in Sweden, Stano Simor from the Czech Republic and Greig Watts from the United Kingdom to do the honours. Today’s review is centred on Brand New Day, composed by Elton Zarb to the lyrics of Matthew Mercieca with vocals provided by Davinia.

Davinia, a resounding newcomer to the Malta Eurovision Song Contest a mere twelve (12) months ago, having entered the competition for the very first time with the song Betrayed, also composed by Elton Zarb to the lyrics of Matthew Mercieca. At 21, she is one of the youngest artists from this years’ crop of participants but nevertheless, experience should definitely not be an issue considering that she has already taken the local music scene by storm, earning a Best New Artist nomination at the Bay Music Awards in 2011 following an astonishing breakthrough with tracks such as Sail Away and Bottled My Teardrops. Following her success in the Malta Eurovision Song Contest, Davinia launched a follow-up single entitled You Are My Home to which she also filmed a music video, earning her several positive acclaim and once more a place on Malta’s Top Ten with Nathan D on 89.7 Bay.

http://www.youtube.com/watch?v=8DH26TKwtzw

Elton Zarb and Matthew Mercieca, a collaboration which until not too long ago was inexistent in song-writing noting that Davinia was the one who brought them together, in order to work on a track for this competition specifically. That song, already mentioned above, Betrayed, led to a successful third place finish. Nevertheless, this proved to be the beginning of an extremely successful collaboration with Gillian Attard and Gaia Cauchi calling upon the talented duo to write a song which would ultimately represent Malta at the Junior Eurovision Song Contest. The Start, as it was titled ended up winning the international showcase giving Malta their first ever victory in an event organised by the European Broadcasting Union. It is worth pointing out that not only are they working with Davinia this time round, but they also have a second song, Until We Meet Again sung by Deborah C.

The Critics Speak Out

Rating: 73%

John Scott: The hook is really strong. I like the post-chorus part especially. The singer also has very good energy. She is instantly likeable. The song is very fun. Overall, this one is very memorable.

Martin Isherwood: Good voice although thinish sounding. Chorus has nothing to do with the title. Melodically strong. 'Hey how you doing' 'Come back to me' 'Hard to handle' 'Next to me' 'Oooh ooh' 'Boom boom'. All I want is you' - are all stronger titles than the actual title 'Brand new day'. Hints of Adele rubbing shoulders with The Nolans. Strong song but hard to imagine it would stand out in the Eurovision crowd.

Sharon Vaughn: Dig Deeper, people! Even on fun songs like this. But this artist is really cute and tries to give her best throughout the whole performance.

Stano Simor: Atmosphere of the song reminds me of a winner from Germany LENA. This song uniquely lifts all up of the chairs. Gimmick uhh uhh uhh remains in my ears and recalls the 70’s. Atmosphere of the song is full of energy. The authors found the right singer for this hit track.

Greig Watts: Nice and pretty introduction and she has a modern delivery of the vocals (not unlike Lena from Germany), has a nice number of hooks and again has a good singalong feeling, which I personally think is a good thing for eurovision, it has to be memorable from the start. I like the double chorus idea, with the 2nd part Ooh Ooh Ooh, Boom Boom Boom, simple but sometimes simple is good!

Source: Public Broadcasting Services, escflashmalta.com

http://www.youtube.com/watch?v=5m52MWaiT04

Last modified on Sunday, 12 January 2014 06:24