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Tuesday, 18 December 2012 18:10

MESC 2013: Annual ESCflashmalta Awards Return

The Malta Eurovision Song Contest has become a well respected event in the local music calender with several artists trying their luck to be amongst the elite showcase in which twenty-four acts compete against each other for the right to represent the country at the Eurovision Song Contest which in 2013 will be taking place in the city of Malmö within Sweden. The preparations by the Public Broadcasting Services are well underway and each respective participant is receiving ample promotion through all their representative media outlets including Television Malta, Radju Malta and Magic Malta amongst others with appearances on lifestyle programmes such as TVPM, current affairs programmes such as TV Hemm and TVAM and of course on radio breakfast shows. Nevertheless, whilst the result for the actual competition is decided, escflashmalta.com will engage a series of awards which for the second year running will then be handed out on television.

2013 will definitely prove to be an important year considering that many foreigners find our selection process quite positive. As a matter of fact, criticism has been very minimal and this will ultimately show the country moving forward musically. We have decided on three awards for yet another year starting with the Public Award which will be a public poll set to be engaged pretty soon where our system will record each IP Address so that one could only submit one vote, the Media Award which will be the choice of personnel from radio stations, television broadcasters and print media and last but not least, there is also the one which bears the most work, the Critics Award which will feature heavily in January due to the daily reviews we plan on publishing. Five members of the foreign music industry have been contacted and have gladly accepted to listen to the entries and judge them accordingly. Their criticism will appear in the reviews published daily but all the results will be revealed after the competition comes to an end. Therefore, no trouble there.

Our collaboration for 2013 will be taking place with NET Television noting that the editorial team of escflashmalta.com have been in contact with Spiteri Lucas Entertainment in the past couple of days securing the announcement of the three awards on the popular magazine programme which airs on Saturday afternoon and is hosted by Ray Attard and former Eurovision Song Contest representative; Debbie Scerri. The international critics which we have engaged barely need any introduction noting that we have managed to garner the likes of Sharon Vaughn, a songwriter who written songs for Delta Goodrem, Agnes, Emilia, September, Joe McElderry, Jedward and Charlotte Perelli as well as Roberto Meloni who has been to the Eurovision Song Contest on behalf of Latvia on two occasions, the first time on 2007 with Bonaparti.lv and their entry Questa Notte which reached the final and finished in fourteenth place and also the following year with Pirates of Sea performing the track Wolves of the Sea which also managed to reach the final and finished in twelfth place. Since then, he has been working on a number of solo tracks so this is definitely one of the many artists to look out for.

http://www.youtube.com/watch?v=U9YRL_pHxvU

Another individual who has gladly accepted our invite is Stanor Simor from Slovakia who is a producer and has worked with a number of popular artists in Eastern Europe, amongst them Tereza Krendlova who represented the Czech Republic at the Eurovision Song Contest back in 2008. His work has been certified platinum on a number of occasions and considering the growing influence of the East, it is imperative to get an eat to analyse such music. The fourth and very respecting member of the critics is Lina Eriksson who has written for a notable amount of Swedish artists throughout the years including Jessica Andersson, Marie Picasso, Thomas Di Leva, and Nordman. She also co-write the 2010 Irish entry; It's For You performed by Niamh Kavanagh. She has made it to the Melodifestivalen selection for a number of years and is signed to EMI Music Publishing Scandinavia. The final member of this years' team is a welcome return of Martin Isherwood, a leading figure at the Liverpool Institute of Performing Arts who was also the songwriter of the British entry back in 2003. 

Just in case, anything goes wrong including a possibility that one of the critics worked with local artists in the past, Knut Oyvind-Hagen who is a singer/songwriter, known for his hit track Rocket Ride which finished second in the 2007 Melodi Grand Prix is also on stand by. As one of the main figures at the Norwegian broadcaster; NRK, he surely knows a thing or two behind the selection of the right song. He is standing in for Sharon Vaughn on the track Needing You by Kevin Borg due to the fact that they know each other professionally. We would like you to stay tuned to escflashmalta.com in the coming days, weeks and months because the coverage of the 2013 Malta Eurovision Song Contest is surely going to be cracking and we would like you to support all of the artists as much as possible so keep sharing their videos. We would also like to thank Spiteri Lucas Entertainment for their kind support through the programme Sas-Sitta.

Source: escflashmalta.com, Spiteri Lucas Entertainment

http://www.youtube.com/watch?v=EgaX5QuMGR8

Published in Local Music News
Sunday, 16 December 2012 16:29

MESC 2013: Television Promotion Begins Today

The preview videos have become an annual tradition noting that their existence has become vital as a means of promotion and the Public Broadcasting Services should be commended for their effort in this regard. As a matter of fact, the clips are being shared even international and become even more popular as they are coming on related tags even on viral website, YouTube but nevertheless, the focus will now turn to local television as artists try to garner as much exposure as possible through a pre-planned schedule of appearances planned by the broadcaster through some of the major programmes. This is a means where the people will get to watch the video of the respective performer whilst also getting to know the artist a little bit better, something which is always quite appreciated.

It has to be noted that in the past two years, things have been rather intriguing with the interviews ranging from anything from the song to typical questions which relate to personal life. One of the shows which has been chosen to promote the entry is none other than TV HEMM produced by Where's Everybody, the popular company which makes several programmes for the national broadcaster, Television Malta. It is expected that daytime television will also be incorporating the elements that make the promotion viable due to the various demographics that each programme manages to reach. It is yet unknown what will happen but of course, from Monday to Friday, last year Television Malta proudly promoted the tracks through the programme Sellili hosted by 2000 Eurovision Song Contest representative, Claudette Pace but now another show known as TVPM has taken the time slot and it is hosted by Eurovision Artist Coordinator, Peter Carbonaro and Malta Eurovision Song Contest semi-finalist, Corazon. We will be keeping you posted with the schedule as much as possible so make sure to stay tuned to escflashmalta.com for all of the latest news.

Source: escflashmalta.com, Public Broadcasting Services

http://www.youtube.com/watch?v=m_-g1qo5m5M

Published in Local Music News
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